#1329 chips

I received my new EMV chip-embedded credit card in the mail yesterday, preparing me for the mandated shift that was to occur by last October.  It got me thinking about the massive scale logistics involved in converting a credit-card-happy country to a new payment system.

How would you like to be the one in charge of getting an estimated 1.2 billion credit cards upgraded and delivered?  Worse yet, you could be stuck with the bill which is estimated to be $3.50/card. You can do the math.

As I cut up my old card and tossed it, I was also struck by the amount of non-biodegradable waste that this conversion is going to cost.  Several landfills could be at capacity with just the 1.2 billion outdated cards, let alone all the envelopes and instructions and accompanying literature to distribute them.  

It reminds me of the slow but eventual conversion from 8-tracks to cassettes to CDs and from VHS to DVD to BlueRay, and all the media and accompanying players that are filling trash dumps across the globe. Now so many outlets won’t accept televisions or computers for donations as the technology changes so quickly as to make the previous models undesirable.

Without a doubt, the advances in credit card security, music quality, television picture clarity and word processing are all monumental, and maybe even worth the massive cost that they entailed to enact. Just keep the picture of 1.2 billion cards in your head the next time you advocate for a system-wide change. There are implications far down the line that you may not initially consider that are worth a second thought.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


Source: 8 FAQs about EMV credit cards by Sienna Kossman on creditcards.com

#1328 leverage

Yesterday I wrote about Joy Mangano and the entrepreneurial empire that she built. Her success is going to expand even more after the Joy movie as they have done a terrific job in leveraging her products after the fact.

I can’t recall ever seeing the “Huggable Hangers” anywhere, and now they have prime retail space in all of the major stores.  Not only does it fit in well with the movie, but after the be-tidy craze spurred by Marie Kondo’s book, there are people organizing their closets all across the land.

Merchandising not only increases profits, it goes a long way in leveraging the impact of a message. It is content used exponentially to garner increased exposure, to create a lasting impression and to solidify a space in mass consciousness.  A movie or book is “one and done” if left on its own, but follow up merchandising allows the message to be lived again and again.

You don’t need to limit your leveraging to books, movies or products. Think of the content you are creating and ways to develop subsequent tie-ins to that material: A recording of a lecture posted on line. Tweets following blog posts. Imprinted party favors at an event.  Distribution of written copies of a speech. A follow-up email with a link to related content. Pictures of an event tagged on social media. A hand written thank you note that reinforces your message.

On the West Wing television series, President Jed Bartlet was always asking: “What’s next?”  It’s a good question to ask yourself whenever original content is involved.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com






  

#1327 entrepreneurial

Over the weekend, I went to see the movie Joy, a story about the down-on-her-luck housewife turned entrepreneur turned QVC sensation. Joy Mangano started her career with the self-wringing Miracle Mop and later added Huggable Hangers to her portfolio.

The movie depicts how Joy got inspiration for the mop as she cut her hand while cleaning up broken glass, and follows her trials through drawing a sketch with her daughter’s crayons, creating a prototype by hand and talking her way onto the QVC stage to demonstrate the product herself. There were many, many stages in the story where the weak hearted would have given up, but Joy persisted and believed in herself. Ultimately, great success followed.

All of us have had product ideas — something that we wished was available or we thought we could improve what existed — but most of us do not act on these ideas. The same is true for ideas at work or simple changes that we could make in our personal life. It can be easier to leave the closet as it is or continue to utilize the same process at work.  As Joy makes clear, creating something new is not for the meek.

Millions of people bought a Powerball ticket last week hoping for an easy way to strike it rich. Except for the few lucky winners, the path to fame and fortune may look like Joy Mangano’s and require a lot more work. Best to pick up the crayon and get started.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#1326 spreading the word

Today, of course, is the day we celebrate Martin Luther King’s birthday.  In his long legacy of achievements, the one that stands out most is his leadership during the 1963 March on Washington.  Here, Dr. King helped the nation see that they were part of a larger dream and the discussion about race relations was elevated to a higher purpose than black vs. white.

I think about what it took to assemble 200,000 people on the Mall in 1963. There was no social media to put out the word. No email or internet. No cell phones or texting.  The phones required toll charges to call long distance. Air travel was not nearly as popular or accessible as it is today.  Just for that many people to know about the event, let alone have the means to attend it, is astounding.

It reminded me of a story someone once shared with me when I was protesting that I had to have my phone with me in case of emergency.  “If it is a true emergency, people will find you in the deepest part of the jungle,” she said. “There are always ways to get you the message if it is truly important.”

I believe the same was true with the March on Washington.  Despite the limitations in communication and the hardships in travel, people heard about the event because it was that important.  

Take a moment today to reflect on the message of Dr. King and use the many easy forms of communication at your fingertips to share it from the mountaintops.  Our country needs to hear it as much now as it did those 40+ years ago.

— beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com


#1325 sock it is me

I wonder what it’s like to be famous.  I mean really famous.  How do you know when you are?  

Maybe it is when people recognize you in public or ask for a selfie with you.  Perhaps it is when you appear on the cover of a national magazine or are asked to be a guest on a talk show.  Or it could be when the media report your name without a descriptor behind it.

But I saw something the other day that proves that these people are undeniable legends:  they have socks with their picture on it for sale in a national chain.  Ozzie Smith, Julius Erving, Larry Bird and others have their image emblazoned on basketball socks for all to wear.  Now that is being famous, especially when it happens decades after their last professional game.

I doubt that you will be tempted to market socks with pictures of the key members of your organization anytime soon, but think of how you can craft something that keeps their legacy afoot.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com



#1324 buy one

When did the concept of buy one, get one discounted/free — or BOGO — come into favor?  I see the promotional strategy used in so many places, but I am not a fan.  If I want two, then I want to buy two, both at 50% off instead of being manipulated by the pricing model.  Worst of all is buy one, get one 50% off, which makes me feel like I should buy the second one or I am missing out on a deal.  That, of course, is the point, yet I hate it.

The variation on this is when companies do BOGO but instead of getting one, they are giving one.  Tom’s Shoes is a leader in this arena, having given away over 10 million pairs of shoes to children throughout the world.  The company now donates eye glasses “one for one” and other companies have followed their lead.  WeWood plants a tree for every watch you buy and Smile Squared donates toothbrushes for each one they sell.  Yoobi stationery products also donates “an item” to a U.S. classroom in need for every notebook or office supply you purchase. I wonder how much it is truly driving purchasing behavior or making a dent in poverty.

If you stop buying item #2, I’ll bet the price on the One will start to change. Or if you don’t overpay for products so they can give, I’ll speculate that you’ll have more to give yourself.

Let’s start a movement: Just Say NOGO to BOGO.  

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com



#1323 major

I recently heard an analogy that I think is apt for anyone in a leadership role:

The leader is like a drum major.  Everyone they are leading has their instruments and knows how to play them.  Everyone knows their steps.  But when you lead down the field, it is wise to turn around and make sure the band is with you. 

In other words, you can’t march down the field without the band behind you.

I think it is a wonderful reminder to leaders that they can’t just move ahead and implement ideas without generating the support of those they are leading.  Keep this metaphor in mind the next time you have a great plan and are ready to go.  Be sure the band is ready to go too.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


Thanks Cynthia!

#1322 gallon

Motivation is like gasoline.  If you only have a few drops of it, there isn’t much combustion. A trail of gasoline drops doesn’t fuel anything.


If you have sporadic motivation, it doesn’t get you far either.  You need to have a concentration of dedication — time on task long enough to get into it — for the energy to grow exponentially.

Don’t put just a little effort into something and expect your brain to rev up any more than a drop of gas would propel a motor.  Motivation and gasoline come by the gallon.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#1321 canvass

The Iowa presidential caucuses are in a few weeks, and the political machine is in full frenzy.  This weekend, in -22 below wind chill, a canvasser came to my door to solicit my support for a candidate.

I was initially impressed with the dedication that the candidate engendered to inspire someone to go out in that kind of weather.  Then the person opened their mouth.  

She asked whether I was going to go to the caucus.  Yes.  

She asked if I was going to support her candidate.  When I said that I wasn’t sure because of X concern, she retorted with a fact that I positively know is empirically wrong.

I expressed another concern and she said: “Well, it’s only for four years.”  Seriously?  

Before departing, she was going to give me literature out of her bag, but then realized she had run out and had nothing to leave with me.  She is out in the Arctic freeze, with the express purpose of soliciting support, and comes with an empty bag?

I know that the ineptitude of this volunteer has no bearing whatsoever on whether the person she supports would be an effective president. But it still feels like it does.

Is your front line helping you or harming you?  As you rise in leadership, it become more frequent that the majority of your clientele sees your staff instead of you. Take steps to ensure that they cast you in a positive light instead of in a cloud.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#1320 tolls

I spent a fair amount of time over the holidays on the Illinois toll roads.  

When I was growing up, we paid for tolls with cash. A jar of coins stayed in the glove box so you had “exact change” to toss in the bucket as you entered the ramp. It caused me to be very conscious about what the tolls cost. Then, tolls were 15 cents or so whereas now they are over a dollar, but thanks to credit card auto-transfer and iPass it feels like less of a burden today. Open road toll plazas help you to forget that you are actually paying money, even though it is, in fact, a hefty surcharge.


But it seems to me that all roads are toll roads; it’s just that we pay for some with actual toll booths and all the others with gas taxes.  We are deluding ourselves if we believe that we drive on some roads for “free.”

I wonder if our behavior would be any different if all roads had the explicit tolls attached to them.  And if not, should we use more toll roads to fund the aging infrastructure that has such great need, but also such critical importance to our economy. 

Think about the hidden cost of driving. You are paying for roads in one way or another.  Infrastructure drives our economy; don’t pay the price of neglect.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com