When did the unique spelling of names become so popular? Our applicants include a Kelcee, Caitlyn, Caitlin, Ashliy, Morgin, Patryk, Maddison, Rubi, Kala, Cierra, Ciera and Joshlynn — as variations on a more traditional spelling.
These personalizations are in addition to other names that are less frequently seen: Khiree, Jessenia, Yesenia, Amaree, Paola, Mutiat, Safiyyah, Cardazure, Quari, Breshay, Anfernee and Anesha.
The spelling of names is just one aspect of ways people try to craft a unique presence for themselves. Companies do it all the time: Kwik Trip, Toys R Us, Kum ‘n Go, Quik Stop, etc.
In his book, Insanely Simple, former Apple marketer Ken Segall gives examples of how Apple’s culture of simplicity allows it to triumph over complexity. Segall is the guy who suggested the “i” for the iMac, the first in a long line Apple’s naming protocols. He contrasts the iPhone to the HTC Thunderbolt or Motorola Citrus or any one of the multitude of names each generation of phone receives.
“Product naming is the ultimate exercise in Simplicity,” writes Segall. “The naming structure across Apple’s major product lines is easy for current and potential customers to understand.”
I think that goes for child-naming and business-naming too. No one asks you to spell Mary or Target.
As you name anything — from your organization, to your new program, to your dog — keep in mind that the more unique it is in the beginning, the more you will need to spell it for the rest of its lifecycle. Be intentional about the trade off you are making when you decide what to call it.
— beth triplett