#1308 to lose

Tomorrow is one of the busiest days of the year at the gym; many people include “losing weight” in their new year’s resolutions.  The revelry is over, and it’s time to get serious about shedding those holiday pounds (and then some.)

In the O Magazine, I was surprised to find a 2-page spread advertising Weight Watchers through a handwritten letter from Oprah and an invitation “Come join me.”  The letter explained why Oprah joined Weight Watchers and concluded by asking “Are you ready?  Let’s do this together.”  

I thought it was quite the endorsement.

Then I read in the Wall Street Journal that Oprah had invested $43 million in the company and secured a seat on their board.  Yes, she lost 20 pounds, but somehow the ownership makes her claims seem disingenuous. There was no mention of her corporate involvement in her ad. It makes me wonder if she is promoting the plan because she truly believes in it, or whether she is protecting her stake in it.

If Oprah can help Americans lose weight through her endorsement I am all for it.  She has used her influence for good before, and there are many more readers due to Oprah’s promotion of book clubs…

…but she did that without a seat on the board of the publishing company.  There could be more to lose in her latest efforts.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


Ad in O Magazine, January 2016, p.10-11

Weight Watchers’ Plan: Don’t Call it a ‘Diet’ by Ellen Brown in the Wall Street Journal, December 7, 2015, p. B1 & B6.


#1307 respite

For those of us lucky enough to be in higher education, and for the many others on vacation at this time of year, it has been a week of no alarms.  

wrote before* about the unabashed glee that my dogs felt when I allowed them a brief respite off leash. I feel the same way about a week that is not regulated by the clock.  In this post-holiday bliss, I have had exactly one scheduled appointment. Normally I am in back-to-back meetings, and on the whole I like a structured schedule, but the unregulated time is like an off-leash romp for me.  

If your time off looks remarkably similar to your time on, I suggest you change up your routine.  Allow yourself a day or two of being clock-less and see if you can savor the minutes and seconds more when you don’t know precisely when they are.  

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


*Blog #115 freedom, published 9/24/12

#1306 diluted

One of the things I treasure is autographed copies of books.  Writing a book is the one big thing remaining on my bucket list, and I think it would be an unbelievable thrill to be asked to inscribe a copy.

So I was disappointed to learn that Debbie Macomber, author of light romantic tales, is offering a “signed copy” for sale — at Target.  Somehow my notion of having an author’s signature does not involve mass production.  

I have written before about the proliferation of goods that used to have meaning: items from desirable destinations are now available on-line to everyone, celebrity photographs are for sale and there are few items that are reserved for those who were there “in person.”

Don’t add autographed books to the list. If you (or someone you know) didn’t wait in line to get an original penned for you, it’s not a signed copy.  Don’t delude yourself or dilute your organization’s value by pretending that it is.

— beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com




#1305 courting

One of our recent graduates asked me for some advice regarding his job search.  He had been seeking a position for several months, and, as luck would have it, he interviewed for two different positions within the same timeframe.  Of course, the job he wanted most was on a later timeline for making a decision, so he was asking for strategies of how to manage delaying one while waiting for the other.

It brought to mind the job searching advice that I outlined in Blog #80. While choosing a new job is one of the most important decisions you can make, it is essential to remember that you are not in the driver’s seat until an offer is in your hand. Until that point, you are at the mercy of the process and scheduling of your prospective employer.  

You can be candid — to a point. But no employer wants to be your #2 choice, just as no candidate wants to feel like they were hired because the person the company really wanted said no.  Both parties want to begin a new relationship feeling like winners and you need to do your part to contribute to that feeling. 

Taking a new job is like speed dating that ends in marriage. Be truthful and be yourself in the brief courtship to keep your relationship healthy in the long term.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com





#1304 milk

Sometimes we get paralyzed with inaction because we try to make lofty solutions that impact a large number of people. There are occasions when serving a small niche might make a big difference for a small group.

One example of this is in the Milwaukee airport. They realized that nursing mothers would have a difficult time while traveling — there aren’t exactly many private spaces in an airport terminal — so they created some. General Mitchell Airport offers Lactation Suites, a small but secure destination for nursing mothers to use. They aren’t elaborate, but for a new mother, they would feel palatial.

What population do you serve that could use some extra attention? Is there a need that you could meet for a segment of your customers?  Can you take this idea an apply it in your organization?

Make it your goal to find a pocket of people that you could delight by providing a service that says “I understand you.”

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


 

Thanks Amy for sending the pictures!

#1303 retro

If you are out shopping today for post-holiday bargains, perhaps you want to capture a bit of nostalgia and head to Kmart!

Kmart is not usually my destination of choice, but I may have to stop by, simply because they have brought back the Blue Light Special.  For those of you too young to know about this, from 1965-1991, Kmart had a flashing blue light that was placed at various locations in the store. At random times, the public address system would alert you: “Attention Kmart shoppers…” and then list a special sale only at the Blue Light for the next 10 minutes or so.  It was a frenzy to get there and have your item marked down to the special rate.  

Management apparently thought the Blue Light ran its course and ended it, but now it is back in an attempt to resurrect the lagging chain. The Blue Light may be too little too late, but it does provide a thought for you to ponder.

Is there an iconic symbol from your past that you could re-purpose for use again today?  Everything retro seems to be popular; perhaps you could utilize an older logo or provide a throwback look on one of your publications.  Maybe you have some vintage materials lingering in your archives that could be brought out for a new display.  Or perhaps you have an older event or activity that could be done again.

Everything old is new again.  What is the equivalent of your Blue Light Special waiting to return?

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


Source:  Kmart resurrects Blue Light Special by Suzette Parmley for The Philadelphia Inquirer in the Telegraph Herald, November 29, 2015, p. 2D.