I like my veterinarian a lot but it’s hard to get appointments specifically with her and not someone else at the practice. As a result, I try to book far in advance to secure my spot.
I called last week for my dog’s mid-January appointment and was told to call back “in mid-December” as their schedule was not yet set that far in advance. Ok. But yesterday I received a text and email telling me that my dog was due for an appointment on January 18 and to “Please CONTACT US as soon as possible to reserve your appointment. We are currently booking one month in advance.” There is so much that aggravates me about this.
It’s great to have an automated reminder system but it does more harm than good if it is not in sync with practice or differs from the message staff relays when you call. All the details add up to create your brand and image. Don’t let it be an annoying one.
