In an amazing use of technological wizardry, Delta now allows you to scan your boarding pass to receive personalized connecting gate information. It also somehow shows this information only to you, even though others may be looking at the screen. No more scanning the giant flight information boards to find your flight, or wondering which direction to walk and how much time it will take you to get there. It’s now all laid out, just for you, even in your preferred language.
Technology can be wonderful for handling complex tasks and calculating massive amounts of data, but it also has valuable applications in producing micro-results from that process. Think about how you can narrow down what information you share and target the message to just what the person wants to know.
Thanks, Meg!













