While the internet makes everything accessible in two-dimensional form, there is still nothing like seeing something as its full, three-dimensional, tangible self. Many organizations recognize the limitations that distance creates for people to have this experience, so they have developed strategies to take things to them. Broadway shows have touring companies. Art galleries have traveling exhibits of some of their most famous pieces. The Clydesdales march in parades around the country. Bookmobiles bring the library into neighborhoods. Sports teams travel to other countries (and cornfields).
The State Historical Museum of Iowa has gotten in on the action. A custom-built recreational vehicle now serves as a traveling museum and appears throughout the state. Today, the Iowa History 101 Mobile Museum will be at the Farmer’s Market, enticing people to see over 50 artifacts in person. It will give families the opportunity to learn a bit about the state’s heritage, and perhaps motivate them to visit the full museum on their next trip to Des Moines.
Think about what your organization could take on the road. Whether you go place-to-place or share your resources with other locations, expanding your presence benefits everyone.
