To the unfamiliar, one cowboy hat may look the same as another, but it turns out that these are very personal items. An entire store in Fort Worth, Texas, sells nothing but cowgirl hats and accessories to customize them: many, many accessories, from feathers to pins, bandanas, and leather strips. They even sell playing cards, matchbooks, and buttons so people can add their own touch — all before the hat is assembled and “branded.” Customers were spending a long time (and presumably a lot of money) finding that right combination of enhancements to convey their personality.
Other stores sell hats fully assembled, eliminating the angst over which decorations to choose and making the hats less expensive and ready to wear. For some, that may be the right option. Others obviously enjoyed the curation and quest to design the perfect grouping.
Don’t assume that what you offer has to be fully assembled. Perhaps there is a niche that would like a smorgasbord of your services, allowing them to pick and choose the combination that works best for them, rather than accepting the standard package. Maybe you can add in accouterments that provide a bonus for those willing to invest in a premium offering, or a discount for those who prefer the standard fare. Just like those cowgirl hats, one size does not fit all.
