I wrote yesterday (dot #4292) about writing AI prompts to make content more usable.
But if I typed in the prompt: “Write an essay about what my sister Julie and I did on our vacation to Delaware,” AI would produce believable content – even though I don’t have a sister Julie and have never been to Delaware.
There are many challenges with AI, but one of the biggest is that it has not learned how to respond with “I don’t know.” Just as those words are hard for some humans to say, AI will just fake it and provide inaccurate information or totally fabricated stories – without alerting people that what it is producing is pure fiction. It’s extremely difficult to tell what is generated by AI and what isn’t, and like the liar or con man who spins tales so convincingly, AI content is indistinguishable from what is real and what is not.
Soon, we won’t even notice the many ways it has infiltrated our lives. It’s best to become proficient and alert now to help shape the use of AI rather than being manipulated by it.
One of the leaders in this area is Dove. Building off its campaign to show a wide range of women as beautiful, Dove ran advertisements showing that an AI-generated image of “the most beautiful woman in the world” results in a stereotypical blonde, white, thin woman. AI-generated images of “the most beautiful woman according to the Dove Real Beauty campaign” feature quite different women.
Beyond advertising, Dove has created an AI playbook to help others prompt for images that are inclusive and representative of “real beauty.” It’s a comprehensive resource to help others be proactive in their interaction with AI tools.
Dove reports that by 2025 (as in next year!), 90% of online content is predicted to be generated by Artificial Intelligence! The time is now for your organization to create policies, practices, and ethical guidelines for how you will incorporate this transformational tool.










