When you think of Girl Scout cookies, you likely think of a young girl selling Thin Mints. The Girl Scouts of Eastern Massachusetts realized that it is important to get the adults excited about cookie sales as well. So, to launch their drive they are hosting “Cookies and Cocktails” where local chefs create treats from the cookies (as if they aren’t delicious enough on their own) and signature cocktails with cookie themes. Of course, there are categories and prizes — the whole evening sounds like a wonderful way to kick off the selling season and raise some funds in the process.
We often limit ourselves by thinking of only one audience for our product or service. Follow the example of the Girl Scouts and think broadly about who might have an affinity to what you offer. Cookies and Cocktails is a 21+ only event so the Scouts themselves are not even involved, but It’s never a bad idea to spread your awareness and enthusiasm to tangential audiences.
