As Disneyland celebrates its 70th anniversary, it brings back memories of “Black Sunday,” the disastrous soft opening on July 17, 1955. When they broke ground the year before, Walt set a one-year deadline for the park to open. Nice in theory, but the park wasn’t ready in a year. They opened anyway.
Six thousand invitations were sent to the day-before-grand-opening test run, but 28,000 people came! The freeway backed up for seven miles, there was wet paint, shoes sank into just-poured asphalt, the concession stand ran out of food, water fountains didn’t work, the riverboat got stuck in the mud, and a gas leak caused portions of the park to close for several hours. It was definitely not “the happiest place on Earth!”
Some takeaways immediately come to mind: First, arbitrary deadlines sound good, but delays sometimes are the better long-term strategy. If it’s not ready, it’s wise to wait until it is. Second, you can learn and recover. Disneyland today hosts over 17 million people each year. Black Sunday is part of the legend, but not the current reality. You don’t have a lot of time to course correct, but it can be done. And finally, even Disney, the company renowned for attention to detail, didn’t always get it right. You can turn your failings into strengths. It’s all hard work, not magic after all.










