Back in the day, when diners had a simple list of regular dishes, their menus came with pictures of all the offerings. As restaurant variety expanded, the photos were replaced with text descriptions of the many available items. People like me had to resort to scanning other diners’ meals as they were served to gauge what to order.
The First Watch restaurant realized that people are visual and added a QR code to their menus so customers could see pictures of the food before ordering. What a great idea! It helps to align expectations, saves time, and may entice people to try something new. And it saves people from craning their necks or guessing what the next table is eating!
Can you use a QR code as a simple way to provide more detailed information to those who are interested? A picture may be worth a thousand words (or calories!), but a thousand words can also be a feast for the inquisitive. Strive to provide your clients with information in the way they want it.
