One thing that surprises some visitors to the U.S. is how prolific the American flag is. Not all countries have their flag designs on mass-market merchandise or display their flags in homes and businesses, but if visitors thought the flag was prominent before, they ain’t seen nothin’ yet.

As America approaches its 250th birthday on July 4, marketers have jumped on the occasion to repackage everything they can in red, white, and blue. Cereals, candies, snacks, and beverages all have changed their product colors to capitalize on the holiday. Whole sections of patriotic-themed clothing, soft goods, decorations, and party favors are popping up in stores.

Pay attention, and you’ll find dozens of items trying to gain your dollars. Before you get swept up in the 250th commercial mania, remember what the day is celebrating: our independence from tyranny and the goal of life, liberty, and the pursuit of happiness. Spend your money on causes that help promote that, rather than on trinkets and repackaged food.

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