I like KFC’s chicken sandwich and am a fan of the Colonel’s food, but my fondness does not extend to sporting their merchandise. Apparently, someone thinks there is a market for a drumstick-shaped purse, a KFC wallet, or a chicken bucket backpack.
To make things even stranger, these accessories were on display at the local Hallmark store, a place I do not think of when shopping for purses.
I expect that I will see the items on the clearance rack sooner than I will see someone using them around town. Before creating a product or service, ask yourself exactly who the market is for it. It’s not chickening out to decide not to do it.
