Still have holiday shopping to do? An easy way to check things off your list is by giving subscription boxes — the gift that keeps on giving month after month.

It used to be that subscriptions meant magazines, but now boxes can be delivered with themed content in almost any area imaginable. Coffee lovers would appreciate the Mustache Coffee Club or MistoBox subscriptions. Dog lovers (and their pooches!) can sample gourmet treats through Barkbox.  Fans of Etsy can have similar handmade goods delivered via Umba Box. Sock Fancy sends socks for men, women or children.  Birch box allows you to sample cosmetics each month.  And fans of television and movies can revel in the Geek Subscription Box.  You name it, there is a subscription service for it.

Think of how this can apply to your organization. What can you offer on an ongoing basis? Maybe it is a monthly training exercise you can send your clientele.  Perhaps it is a new tool and a video on how to use it.  Maybe it is a daily blog with leadership lessons (ha ha!) 

Thanks to Twitter, Instagram and Facebook people are used to on-going subscription feeds.  Don’t let your organization lose out with a one-and-done approach.

— beth triplett

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