Sometimes we get paralyzed with inaction because we try to make lofty solutions that impact a large number of people. There are occasions when serving a small niche might make a big difference for a small group.

One example of this is in the Milwaukee airport. They realized that nursing mothers would have a difficult time while traveling — there aren’t exactly many private spaces in an airport terminal — so they created some. General Mitchell Airport offers Lactation Suites, a small but secure destination for nursing mothers to use. They aren’t elaborate, but for a new mother, they would feel palatial.

What population do you serve that could use some extra attention? Is there a need that you could meet for a segment of your customers?  Can you take this idea an apply it in your organization?

Make it your goal to find a pocket of people that you could delight by providing a service that says “I understand you.”

— beth triplett


Thanks Amy for sending the pictures!

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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