Clif Bar believes so strongly in the value of going organic that they offered to share their expertise to help their largest competitor (Mars’ brand Kind Bars) transition to using more organic materials. In the New York Times, Clif challenged Kind to “make an investment in the future of the planet and our children’s children by going organic.” Clif offered to give away not just their knowledge about how to go organic but added in 10 tons of organic ingredients as an incentive. Talk about living your values!
Clif made this offer because they see their purpose as bigger than making energy bars. Their aim is higher than making any one product; their goal is to impact the food system and increase the use of organic throughout the country. As part of this effort, they are not only challenging Kind but also serve as the largest private funder of organic research in the country.
For Clif, the goal of organic is bigger than sales, and they have recognized that they need to inspire partners to work with them to achieve it. It reminded me of that old adage about the bricklayer not just laying bricks or even building a wall, but as someone who saw his job as helping to build a cathedral.
How high is your organization’s vision? Have you inspired people to work for a cause or are you mired down in making products? You may know the answer to that if you’re willing to share your knowledge with a competitor in order to achieve it.
If you need an example of the difference one person can make, look no further than the story of J. Irwin Miller. Mr. Miller was a businessman, philanthropist and lover of architecture and he dedicated his passion toward transforming his hometown of Columbus, Indiana. Through his vision and with support of his foundation, Columbus has become a “global mecca of architectural achievement.” The town of 45,000 has 7 national historic landmarks and over 90 buildings and works of public art by America’s most celebrated architects including I. M. Pei and Eero Saarinen.
Miller was a businessman who knew that his community needed to recruit and retain workers, and he believed that architecture helped make a town more desirable as a place to live. “I would like to see this community come to be the very best community of its size in the country,” he said. Backing up his words, the Cummins Foundation that he ran would pay the fees of the notable architects on its list for any community building project. Thus, over 60 buildings — the post office, churches, library, schools, shopping mall and more — came to be designed by some of the industry’s greats. In turn, Columbus has become a tourist destination, attracting thousands of visitors each year to tour the collection of modern architecture throughout the town.
It was said of Mr. Miller that “he could, and he did.” He led by example in striving for excellence and became a role model for others who saw his vision and invested in the community. Take a lesson from him and think big about the role you can play in your small world.
Organizations often have a paradoxical challenge when trying to implement change: their aspirations are too small and their implementation plans are too big. Through work I’m doing with the Alia Innovation Cohort, I was introduced to a model that addresses both ends of the spectrum.
The Change Framework, developed by School Retool, starts with the identification of a big Aspiration – an inspiring, clear vision of why you are doing the work of change. Next, a short list of Behaviors are identified –if you achieved the aspiration what behaviors would you see. It is easy to have a lofty aspiration, but making it concrete by specifying what it would look like in action helps to design a few Big Ideas toward achieving the desired behaviors. Big Ideas are evidence-informed ideas that could be game-changers – if accomplished they would lead to the behaviors that would achieve the aspiration. Finally, implementation occurs through Hacks – small pilot projects or experiments to learn what achieves movement toward the Big Idea and what doesn’t.
Examples from School Retool help to illustrate the framework in action. The project adopted an aspiration to create “Deeper Learning”. Behaviors that illustrate Deeper Learning included seeing more students engaged in projects and an increase in student voice. Some of the Big Ideas include peer-to-peer learning programs, making learning relevant and making student work public. From there, you can imagine the hundreds of hacks that could move a school closer to achieving its Big Idea. For Alia’s work in reimagining the child welfare system, the aspiration is “Family connections are always preserved and strengthened” with behaviors of fewer children in out-of-home placements, increased community involvement and a shift in the mindset of staff.
If you are engaged in transformation efforts – and who isn’t these days – give the Change Framework a try. Articulating the model’s components in a concise manner will go a long way toward helping you actually achieve the change you desire. [More on hacks and levers of change tomorrow.]
I recently was at a restaurant and saw several college students wearing team apparel from my former school. While I was at that university, I played a significant role to get their team approved as a new sport and I doubt it would have been established this year without those efforts. I thought about how those students did not even notice me, let alone know me, but through the work I was involved in, it changed the course of their lives. Not having that sport would have likely meant them not going to that college — which would equate to a different (not necessarily better or worse) trajectory for their future.
Maybe this situation struck me because it had such a clear connection to actions with which I was involved: I chaired the committee and now players are here. But I think of the thousands of actions we have all taken that have impacted lives without us having a clue.
Perhaps the party you held resulted in a marriage and children for two attendees, and their grandchild becomes the one to cure cancer. Maybe a phone call that you made delayed a departure and averted an accident. Whether it was the side business that you started, the independent contractor you hired, the volunteer position you held, the friendships you cultivated or the creative works you put out into the world – all of these actions have impacted others in ways that we will never know.
What is certain is that all of your behaviors are having an impact whether it is clear to you or not. Don’t rely on the tangible or visible to measure your worth. Just by being you you’re altering the course of history.
Most organizations track some data points and behaviors but often these are measures of actions that have already occurred. The lagging indicators are like autopsy reports: they tell an important story but do little to change the present circumstances.
One way to overcome this is to reimagine the types of things that you track. The School Retool project monitors “uncommon measures” that allow then to forecast outcomes before they happen through paying attention to connected behaviors. My favorite example: to assess the level of trust in a school they looked at whether ketchup was freely available in the cafeteria or whether it had to be requested. Schools that trusted their students to properly use condiments also had high levels of trust in other areas like student voice. Ketchup is, of course, not the only indicator they considered, but it did provide clues to other key behaviors they were monitoring.
Rutgers University wanted to assess student conduct so looked at the logs of students who had been transported to the hospital because of excessive alcohol use. They merged multiple data sets to find that football games with lopsided scores resulted in a greater number of transports, allowing them to proactively anticipate and try to head off conduct violations.
Zappos founder Tony Hsieh monitors collisions – which he defines as “serendipitous personal encounters” – as a way gauge not only the culture of his company but the to assess the community feel of the Downtown Project, an urban renewal project he is spearheading in Las Vegas. There he monitors the number of “collisionable hours per acre” as his measure of success.
Personally, I use an uncommon measure for a puppy’s future obedience and companionship by its tolerance for being held upside down and having its belly rubbed. I watch for blog follows from people I do not know as greater predictors of success than likes from pre-existing friends or fans.
It is easy to monitor the same things that everyone else does, but what does your intuition tell you about the small behaviors that forecast the larger actions you desire? Measure those and you may find uncommon success in your goal achievement.
While the Gateway Arch is taken for granted today, it would likely not have been there at all had it not been for Luther Ely Smith. Mr. Smith had the idea to do a monument to the westward expansion as a way to revitalize St. Louis. He chaired the civic committee to promote it for 15 years, oversaw the design competition and donated large sums of his own money to see the project become a reality. From the 1930s when he first had the idea until his death in 1951, Smith was a champion for a larger cause that he would never live to see.
His contribution was recently recognized by the naming of the new green space that leads up to the Arch as the Luther Ely Smith Square. I am glad that his efforts were not forgotten or his contributions lost over time.
Smith was a “self-proclaimed do-gooder.” What a great label to give yourself!
He left a legacy of improvements all throughout the city that have lived on for decades after his passing. How can you become a self-proclaimed do-gooder starting today? Even if your dreams aren’t as lofty as Smith’s the world can benefit from your efforts.
The arrival of the warmer weather is accompanied by the presence of ticks – those pinhead size insects that, when infected, can cause Lyme disease in humans. Lyme is serious stuff. Even with treatment it negatively impacts those who contract it for at least six months, causing fatigue, joint pain, headaches and even partial paralysis. Over 300,000 in the United States are diagnosed with Lyme each year.
Fleas are also out in full force, and those little bugs can transmit Bubonic plague to humans. The Plague sounds like an ancient disease – and, in fact, did kill over 50 million people in the 14th century – but it is still active today. Over 650 people year contract it and 100 of them die each year from the bacteria.
Even though they spread the diseases, the health of the ticks and fleas are not impacted. That which harms humans does not bother the bugs, thus, it allows for perpetuation without negative consequences to the host carrier.
I think about the parallels between fleas and ticks and the parasites who infect the culture of an organization. Often, they are tiny and inconspicuous – you may need to aggressively ferret them out to find them, but their small bites do tremendous harm to the organism. There is treatment, but no cure, and even with treatment the impact lasts for many months. Initially, you may think your actions have eradicated the problem, but it often lingers.
Just as you need to be diligent about watching for ticks and fleas and properly extracting them when found on your clothing, so it is true with the gossip-spreaders and negative-energy infectors in your organization. They may be small, but do not underestimate how debilitating their bite can be – even when you don’t notice it has happened.