I spent much of my weekend watching March Madness basketball including the game where Gonzaga University advanced to the Sweet 16 for the seventh consecutive NCAA tournament. It brought back flashbacks to 1999 when the Zags were the “original Cinderella” — a completely unknown school that knocked off three higher-ranked teams to make it to the Elite Eight. At the time, hardly anyone outside of Spokane had heard of Gonzaga University or their unlikely Zags mascot — both sounded fictional — but all college basketball fans definitely know them now.
Gonzaga’s ascension into national prominence wasn’t a fluke; it was a strategic investment in the university’s future. Basketball prowess was designed to bring recognition to the school — it has certainly achieved that — but it came as a result of years of building. The same athletic director led the department for 24 years, providing consistency in vision. In 2004, the university gambled and built a 6000 seat facility when they only had a few hundred season ticket holders. One year, the university redshirted six quality players, enduring its last losing season to prepare for success in the future.
When I watch the tournament now, I wonder who the next Gonzaga will be. Is there a school quietly but intentionally building its infrastructure, facilities, coaching staff, and recruiting classes to be poised for consistent athletic success? Is that team already in the tournament — one of the lesser seeds who has already defied the odds and advanced? When it happens, the newcomer will be dubbed the next Cinderella — and be a surprise to everyone but themselves.
What is your organization doing now with the intent of reaping benefits in the future, and more importantly, sustaining them for years? There are no fairy godmothers to provide a night at the big dance without decades of hard work beforehand.










