I’m a big fan of a growing movement that reimagines how people provide food to those in need. Efforts are evolving that integrate distribution into mainstream delivery systems — providing recipients with more choice and more dignity.
One program is in Boston where people are able to receive grocery store gift cards instead of utilizing a central food bank for their holiday meal. This allows them to pick their foods — rather than relying on what others have donated. People can shop as everyone else does and make holiday feast selections that fit with their dietary needs, culture, or traditions. The organization also provides Visa gift cards to allow recipients to shop for presents and make personal selections rather than gifting generic gifts that have been donated.
Another program, The Iowa Café, partners with local restaurants to craft a special senior meal menu in conjunction with an Agency on Aging nutritionist. Seniors are then be able to receive a free, daily meal at these establishments. Instead of eating at a congregate meal site, seniors receive variety, nutrition, and the normalcy of dining in a restaurant.
As you evaluate personal contributions or community outreach through your organization, consider how your donations will be used. Giving to services that deliver with dignity adds to your impact.
