#688 eggs

One of my regular (and favorite) weekend rituals is going out to breakfast.  However, I have never gone on Easter Sunday because I have assumed that it would be madness at the restaurant.  Easter Brunch is almost synonymous with the holiday, and I figured that the breakfast place that has crowds on regular weekends would be beyond nuts on the big breakfast-eating holiday.

When I was there yesterday, I asked the manager if he was ready for the big rush.  “Actually,” he said, “Easter is the slowest Sunday of the year.  Everyone goes to brunch or to Grandma’s, but hardly anyone goes out for breakfast!”  

Who knew there was such a distinction between the meals?  I was so glad that I asked, because I would certainly prefer a low-key breakfast in an empty-ish restaurant vs. over-eating at a crowed place.  I will be one of his Easter regulars!

Are there conclusions you have arrived at — even using rational logic — that turn out to be false?  Maybe there are distinctions that you have not realized or other factors that alter the outcome.  You know the old quip about what they say about assumptions.  It really is better to check.  Your day may be sunny-side-up because of it.

Happy Easter!

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#687 free

I was shopping yesterday, and as I made my purchase the sales clerk told me that I could pick a plastic egg out of the basket to win a prize.  The one I chose gave me a free candy bar and bottle of water.  The approximate retail value of these items is $2, but it was fun to feel as if I “won” something.  

The pick-an-egg promotion did nothing to alter my buying pattern, but it was a nice piece of serendipity at the check-out counter.

People like surprises.  People like to feel like winners.  People like to get something for free, even if it has minimal value.  

How can you capitalize on these traits?  Clinique is masterful with its “Bonus Days”.  Other companies add free trial sizes attached to regular size products.  Sometimes the car wash upgrades to add free lemon scent with a wash.  Restaurants serve “free” bread baskets.  

Don’t wait to make your customers go on an egg hunt to add an extra treat in their basket.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#686 have your cake

I went to the grocery to get a cake mix to make some cupcakes.  I found that cakes, like so many other categories, have experienced a flavor explosion.  


The choices are almost overwhelming:  Tie Dye, caramel, strawberry cheesecake, blue raspberry, pink lemonade, watermelon, blue velvet, pink velvet, Reese’s Peanut Butter Cups and chocolate, fudge truffle, pumpkin cream, cherry chip, orangesicle, zebra…there are several shelves of flavors I have never tasted.

Because of the abundance of new flavors, the marketers had to do something to the standard flavors to make them look appealing in the mix. “White” only is distinctive when it is shown between Tie Dye and zebra, so now other manufacturers have repackaged to become Traditional Vanilla and Traditional Chocolate, etc. (I guess to tug on your sense of sense of nostalgia?)

I am one to experiment, so my last batch was watermelon and yesterday was pink lemonade.  Both caused people to do a double take before they tried one, but the flavors received a thumbs up afterwards.

Two thoughts for you:  
1) How does your product/service/message compete in this ever-changing market?  Do you create new additions to keep customer interest or do you rebrand your current mix to appeal to longevity/history/vintage/legacy?  
2) How do you personally keep fresh in today’s world?  As I have written before, little experiments expand your comfort zone with taking risks and fostering creativity in other areas.  The next time you’re at the grocery, reach for the orangesicle instead of the lemon and push your taste buds into the unknown.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


#685 gouda or badda?

Our local grocery store has recently added a new section of specialty cheeses.  These are pricey brands that are perishable and require refrigeration, so the company has made a substantial investment in the area.


As a result, they have assigned one of the workers a monthly quota to sell these new cheeses.  They have directed her to provide samples and to come from behind the deli counter into the cheese section to encourage customers to learn about (and then buy!) these upscale items.  From corporate’s standpoint, it is a reasonable expectation of this employee.

The problem is that this employee was productive and busy in the deli before the cheese responsibilities were added on.  It makes no sense to have someone handing out cubes of cheeses when there is a line of customers waiting for deli sandwiches to be made.  There was no replacement assigned to the deli and so from the employee and shoppers’ perspectives, the specialty quota is a dumb idea.

Conflicting expectations only serve to frustrate and confuse people.  Have you inadvertently placed your employees in a similar situation?  Do you know?  Asking about implications before making assignment changes often yields feedback that can only come from those with intimate insight.  The cheese stands alone; don’t you fall into that trap.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#684 ideal

I find myself in the unenviable position of needing a new administrative assistant.  The person that I hired six years ago, when I was just weeks into my new job, has tendered her resignation.  And so the search begins for someone who knows my nuances and preferences and has the ability to address both with a smile on her face.

As I did before beginning any search, I sat down and wrote out a list of characteristics that I would like the ideal candidate to possess.  Such an activity keeps me focused on what is important (not what can be dazzling in an interview) and helps me know how to write the job description, advertisement and interview questions.  I have done an “attribute list” for almost every search I have conducted and it always serves me well.

It also helps me identify where my desires and reality may not be in sync.  For this job, I am looking for someone with a high degree of accuracy (to do spreadsheets and lots of detail work).  Yet, I also wish for (need) a great amount of flexibility as this person services all the departments in our division and is often called in to be a pinch hitter for an immediate need.  Often accuracy/focus and flexibility can be in conflict — it’s hard to keep your nose to the grindstone and happily leave that project when an unplanned project arises.

Doing an attribute list also allows the key skills to surface.  For this job, the person must be experienced with Excel.  Thus, a good resume with an “I am a quick learner on new software” will likely not be interviewed.  To me, it’s like a carpenter candidate saying “I can easily learn to use the hammer.”

The next time you find yourself with an opening, take an extra few minutes to write up a list of what the ideal candidate will possess.  I guarantee you’ll be a more likely to hire the right person than if you rely only on a undirected friendly chat.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#683 idea spreading

For those that haven’t heard of TED, it is an invitation-only event where speakers share talks on “ideas worth spreading” in 18 minutes or less. (TED is an acronym for Technology, Entertainment and Design.)  TED talks are now translated into more than 100 languages and are available via www.ted.com.  Individual communities may also organize a TED event (designated as TEDx).

I am currently listening to the book Daring Greatly by Brene Brown.  After years of research in relative anonymity, she has recently become quite popular on the lecture and book circuit and even has a column in Oprah magazine.  What put her in the public light?  She attributes it to her talk at TEDX Houston.  Brene gave her talk about vulnerability in front of an audience of 500; later it became part of the national TED line up and has been heard by more than 5 million people.  Thus is the power of TED.

So it was ironic to me that as I was reading about the power of TEDx, l learned that my city is hosting a TEDx event of its own in June.  I wondered what I would speak on if invited to do so.  What topic do I have that is original and passionate and able to be shared in 18 minutes?  It is a tall order.

Think about what your signature message would be.  Have you been pondering a thought that you would like to share with the world?  Would you be brave enough to do it if given the chance?  Maybe you should make it a goal to crystallize your ideas and have a mini TEDx in your own organization.  It could be the start of something amazing like with Brene.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

#682 last impression

Seems that my Inbox has been overflowing lately, so I am working to unsubscribe to mailings in the hopes of cutting down on volume.  A colleague of mine is doing the same.  

But instead of the blah, generic “we’re sorry to see you go” auto-announcement when she unsubscribed to Formstack, she received an email with a video of the Lion King’s Pumbaa and Timon crying to see her go.  And should she be swayed into staying because of the cute farewell, they also subtly ask: “How about a second chance?” and give her easy links to reconnect.  It is brilliant.


I have never heard of Formstack, but I am ready to sign up just so I can leave them!  

All of our organizations can take a lesson from Formstack on how to end a customer relationship gracefully.  It may be your last opportunity to make a positive impression on this client; don’t waste it with a canned reply that looks like every other “unsubscribe” message.  You never know when your departing customer may need you again or be asked for a referral.  Best to have a “wow” as their last memory of you.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

Thank you to Amy for making today’s blog easy to write!

#681 business is hopping

In October*, I wondered when Halloween became a reason for outside decorations.  Six months later, I am puzzled at how Easter became elevated to a similar status.  Until a few years ago, nobody I knew decorated for Easter, but today it has become big business.

The National Retail Federation estimated that Americans will spend $1.1 billion on Easter decorations this year.  That is half as much as all the candy purchased for Easter baskets!

Decorating doesn’t mean just a single flag either; some households have really taken time to let the rabbit know he is welcome:


What can your organization take away from the proliferation of holiday decorating?  Is there a way you can capitalize on consumer’s desire to connect to others through themes or shared celebrations?  Can you offer a promotion, donation opportunity or other tie-in that corresponds with the next “big” holiday?  Or can you create your own day for your organization’s friends to commemorate?  

Whether on rabbits or goblins, Americans are parting with their cash in massive amounts to decorate.  Think of how some of that spending can be diverted to aid you in achieving your goals.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com


*Blogs #512, #512a  October 26, 2013

Source:  American Easter spending down this year by Tom Wharton for The Salt Lake Tribune, April 9, 2014 10:12pm  stltrib.com


#680 iAllowance

As is the case with many credit cards, purchases on my Visa earn me “flex points” that I can redeem for airline miles or other rewards. Usually the points are used for travel or luxury gifts for the cardholder, but I received a flyer with my last statement that encourages me to use those points to pay my kids’s allowance!


FamDoo is a new application that lists out an assortment of chores and the number of points that a child can earn for completing them.  The app allows credit card points to be converted into FamDoo allowance points which ultimately are converted to cash or credits that can be used at selected stores.

FamDoo allows options to spend, save and donate; teaching children to use their phone or iPad to transact commerce.  It bills itself as “the modern allowance” — and is certainly a step in the direction of the cashless society.  (It makes me wonder if a Tooth Fairy app is in development.)

If your organization appeals to children, perhaps you should investigate becoming a donor site on the new FamDoo platform.  Encouraging youth to make electronic transactions on your behalf could be a smart long-term strategy for your group.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
Learn more at famdoo.com

#679 two weeks

I just watched the movie The Money Pit, a 1986 classic where (a very young) Tom Hanks and Shelley Long buy a mansion that is replete with hidden troubles.  They are forced to hire a team of contractors to essentially rebuild the place, including plumbing, electricity, the indoor staircase, etc. 

Tom Hanks’ character asks the lead contractor how long the work will take, and the foreman answers: “Two weeks.”  Keep in mind that this is a 5000 square foot house, stripped to the rafters, in need of serious repair.  Two years would be a more realistic reply.

Have you been in the position where you have made promises that were similarly ludicrous?  Do you tend to answer what you believe the recipient wants to hear vs. what is realistic?

Even if your intent is good or if the outcome will be poorly received, it is better to speak with honesty than hyperbole.  “Two weeks” is a slapstick comedy answer, not a way to do business.

— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com