When a store closes, other retailers naturally try to capture those customers, either by attracting them with existing merchandise or by adding a new product line to replace what they lost.
When JoAnn Fabrics closed, Michael’s added a new section with fabric and sewing essentials. Sewing is a hobby, so it was a logical evolution.
Less so with Staples’ attempt to capture the Party City market. I don’t see as obvious a link between office supplies and party supplies/costumes. Sure, Staples prints invitations, but I think they could use their retail space for something more aligned with their other merchandise, like teacher/classroom supplies, business/self-help materials, or even more of their only-online products sold in person.
Trying to be many things to many people is rarely a winning strategy.










