In a clever marketing move, Hallmark now offers Hallmark Reminders “so that you never miss a special occasion again.” They have trademarked the name, which is about as original as the idea itself, but it serves to create a seamless connection between notification and online purchase.
Think about whether you could gain permission from your clients to provide notifications for things that are important to your organization. The Bond Referendum Committee or the Elections Office could send reminders about voting. The nonprofit could remind you about an event and have an automatic link to purchase tickets or make a donation. Your doctor could remind you when it’s time for vaccinations and have a link to schedule an appointment.
I guess it’s not enough for people to rely on personal calendars to remember important dates, so take advantage of their willingness to be interrupted and send your notifications to them.











