I volunteered to participate in a Smell Identification Test sponsored by the Michael J. Fox Foundation. The organization is partnering with Indiana University to study the link between loss of smell and brain diseases such as Parkinson’s and Alzheimer’s — who knew there was a connection?
After answering a series of questions online, I received my tests in the mail, consisting of four booklets and a pencil. Each book had 10 scratch ‘n sniff questions with four multiple choice answers each — for example, did the odor smell most like: a) honey, b) pizza, c) orange or d) bubble gum? Or another: a) clove, b) baby powder, c) leather or d) apple? It reminded me of sniffing Mr. Sketch markers and trying to determine what scent was represented.
What impressed me was the lengths they obviously went through to ensure that people receiving the tests could complete them correctly. Each booklet had pages cut in diminishing lengths so that the answer key lined up exactly with the question. The pages were colored to match the same color column on the answer key. After completing the test manually, answers were entered into a portal, also color-coded, and a replica of the final summary page was shown to allow participants to confirm that their pencil version matched the online answers before submitting. And all this is multiplied by four booklets for thousands of volunteers. Not a cheap study!
Think about the steps you take to make it easy for people to give you the information you need. The study provided many examples of what you could do: supplying the pencil, color-coding, cutting pages, allowing opportunities to double-check before submission, and keeping the form itself free from extraneous information. All that intentionality creates the sweet smell of success!
Volunteers are still needed. If you’re over 60 and want to learn about taking the test yourself, click here.











