When I was looking for a small gift for my golf-crazed nephew, I stumbled upon these Sharpie “ball marking pens.” Perfect — I thought — until I saw the $29.99 price tag. I didn’t think they could be serious, but they were.
Staples sells a pack of four of the exact same things — minus the fancy packaging — for $6.89!
If you ever doubt that presentation makes a difference, think of this. Or fancy restaurants. Or Starbucks. Or cosmetics. Or any of a hundred other things that are perceived to have extra value just by how they are packaged.
It’s worth the extra thought to name things according to the benefits they provide (ball marking) instead of simply what they are (mini-Sharpies). Mark that down as a communication tip to remember.
