What item rocketed to the top of Amazon’s bestseller list in December? It wasn’t something that Santa brought to the kids, rather it was Apple Air Tags. These small little tracking devices were initially designed to help people find their keys but after the Southwest Airlines debacle, people raced to buy them to put inside their luggage. There have been stories of people tracking their bags to residential addresses when the airline reported them to be at the airport, and others hunting down bags on their own thanks to the tag’s location-finder. It’s not a bad idea even in the best of times.
Whenever there is a problem, there is always someone else who benefits from it. Apple benefits from Southwest’s meltdown. Home improvement stores benefit after a natural disaster. Towing and repair companies see increased business after a major accident.
Take a broad view of what problem your organization is solving and be prepared to mobilize when that problem occurs. All downsides have an upside for someone.
