In a creative branding of their hiring event, Dick’s Sporting Goods opted to call it “National Signing Day” instead of the generic Open Interviews. It not only ties with their business but going to a signing day sounds much more exciting than interviewing — and it predisposes the person to actually being hired and working at the store. This isn’t a come-check-us-out event; the intention is much clearer.
How could you brand your hiring process or do something to align it more with your organization? Schools could have an enrollment day — for employees instead of students. Banks could have an investment day — where potential hires invest in their future by working with them. Software or tech firms could offer an update day — encouraging new staff to update their employment by switching to the company. You get the idea!
Securing good talent is one of the most important — and most difficult — tasks that a manager faces. Use your marketing skills to stand out and have people consider you for their next job.
