I received a follow-up survey from a new service provider – and I did not give a very favorable review. To their credit, the office contacted me via phone to learn more. I elaborated about how the professional had a less-than-stellar bedside manner and did nothing to establish any rapport with me – someone with whom they were presumably beginning a long-term relationship. The staff member seemed very appreciative of the comments…
…and I thought about the awkward position this task had placed her in. Even if she was the office manager, let alone someone with less authority, how might she effectively communicate the negative feedback to the person in charge when the comments reflected poorly on that person’s behavior? I wondered if the leader would genuinely want to hear the feedback or whether they would dismiss the messenger or minimize the themes that were shared.
If the organization is truly interested in learning customer reactions it is more powerful if they are heard directly by someone with the ability to act on the information. With every layer in between response and action, the message is translated, sanitized, and filtered through personal perceptions. Nuances and intonations are lost as is the meaning from what is not said.
It’s beneficial to solicit feedback but more admirable to actually do something with it.










