Several times lately I have paused to realize that things I take for granted — and think everybody knows — they don’t.
Some examples:
- We were playing a game and UPC was given as a clue. The 16-year-old had no idea what UPC was — she knew it only as a “bar code.”
- A student learning English shared her favorite holiday recipe — telling us several times that one of the ingredients was “Philadelphia.” After looking at the package, I can totally see why she thinks that and had no idea it was really just the brand name for cream cheese.
- A different group of English-language students were amazed by the “shift” key on a computer — and their toggling back and forth with it explained why their passwords frequently did not work.
- Another game clue that stumped people was the term “growler.” It was used in the context of beer and the players were too young to have been in a position to know that.
You can’t be too clear in your communication, even if you’re trying to reach an audience with similar demographics as yours. Skip the abbreviations, jargon, and assumptions — especially when giving instructions. What’s obvious to you may be as clear as cream cheese to someone else.













