My sister’s motto is “Why be plain?” and it applies to websites as well as signage like I wrote about yesterday (dot 3403).

We’ve all had the dreaded “this page is not available” pop up on our screen, but why does it have to be boring and simply give a 404 Error message? Companies have created a host of more creative options, allowing them to communicate the same message but in a way that is entertaining instead of annoying.

Invest the effort in making all your communication cohesive and intentional. Don’t waste the opportunity to build your brand — even when you’re having temporary trouble with your website.

Thanks, Emily!

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