When you think of signs with company branding, often that simply involves having the organization’s logo on display. Companies may give attention to the main marquee or prominent signs, but few pay attention to the details on tangential signage. That’s unfortunate because it is where you can really bring your logo and values alive.
One great example of this comes from the disabled vehicle sign in the Hurt’s Donuts parking lot. Instead of the generic blue, they were able to get their message — and their personality — across in the same sheet of metal.
Are your signs generic — or do they communicate “you”? Don’t waste an opportunity to express something besides information in every sign you post.