A restaurant promoted their new app with table-top signs, banners, and messages on their packaging. I frequent the establishment and went to sign up…only I was unable to do so. Come to find out, it was three days before the new app was available.

The next time I was there, I tried to sign up again but still could not, so I asked for help. This resulted in three managers taking my phone for the entire length of my meal and only then learning that the cards they had been handing out with the instructions were for the old app and did not work for this iteration. (I did get a free meal for the frustration!)

Don’t let your organization fall victim to such unnecessary sloppiness. Dial the phone numbers before you publish them. Test the links for any websites you promote. And if you go all out to promote a new app, please wait until it’s actually available and then download it yourself first. Not all your customers will have the persistence to try it over and over again.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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