As I walked into the grocery store, I was bombarded with an overload of signs. Hot deals, price declines, low prices, and sales! It reminded me of the quote from Hamlet: “The lady doth protest too much, methinks.”

In a store that is not known for its bargain pricing, the onslaught of signs was neither believable nor appealing, rather it was akin a paragraph in which the author utilizes an exclamation point for every sentence.

Sale! and Wow! should both be used with scarcity, not abundance.

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