As I walked into the grocery store, I was bombarded with an overload of signs. Hot deals, price declines, low prices, and sales! It reminded me of the quote from Hamlet: “The lady doth protest too much, methinks.”

In a store that is not known for its bargain pricing, the onslaught of signs was neither believable nor appealing, rather it was akin a paragraph in which the author utilizes an exclamation point for every sentence.

Sale! and Wow! should both be used with scarcity, not abundance.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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