It’s a delicate balance for salespersons to know whether you wish to have their help or be left alone to do your shopping. Cosmetics company Sephora has devised a simple yet effective way for customers to communicate their preferences. By offering two different colored baskets, it eliminates the guesswork and makes for a happier environment for both the shopper and salesperson.
Can you adopt this model for a decision point in your organization? Use one color form for those who want assistance and another for those who are confident in their ability to complete it on their own. Create two lines for check-in to distinguish newcomers from those who have already heard the instructions. Give people stickers as they enter the dealership to indicate that they are “just looking.”
Providing a simple solution to this vexing question can make the experience much more pleasant for all who are involved.