Have you noticed the change in packaging that Amazon and other retailers have adopted? Instead of boxes coming stuffed full of Styrofoam peanuts or bags of air, many boxes now are delivered with just the product inside or smaller packaging is used.

I noticed this when I had two packages on opposite ends of the spectrum. One contained three items, all squished around a piece of cardboard to cover them. I literally could put my hand inside the package without opening it. Great for the environment, but bad for the third item in the wrap that was squished upon arrival. Another box contained one bottle of cologne – and could have contained about 20 more of them in the same container. I am amazed that it arrived in one piece after loosely shifting around the box with no protection.

As more and more business is conducted through online shopping, I applaud retailers for trying to minimize the environmental impact of the delivery of all these goods. And I suggest that they have not yet found the right answer to what is too much packaging and what is too little.

May your organization adopt similar practices of environmental consciousness and experimentation – continually trying new things that help you be better, but not yet where you need to be.

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