It seems to me that weather notifications have become more complicated lately.  I remember severe thunderstorm warnings and tornado watches/warnings, but that was about it during the summer season.  

Now there are things like a “significant weather advisory” (also known as heavy rain), a “special weather statement” (aka thunderstorms with possible hail) and “severe weather alerts” that cover a variety of things other than sunshine.  As often as not, I check my weather app to find an orange banner with some proclamation.

Two fears I have about this process: 1) that warnings have become so diluted it is hard to know what action you should take and 2) that the plethora of alerts will numb us to one when it is really serious.

The ability to reach people and push out special notifications has become so easy.  The hard part is to show restraint to use them only when it truly warrants.  

Take care not to flood your constituents with messages so much that they drown and fail to give your notices attention when they actually are noteworthy.

— beth triplett

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