I use the TripIt app to coordinate the logistics of my travel.  It recently had an upgrade.  Typically after you install something like this, a button appears and you click “OK”.  

Not so with TripIt.  Their post-install page listed the new features and the button said “Brilliant”.  Sure, it’s a minor and subliminal thing, but nonetheless, you are acknowledging that the upgrade you just did was a good one.

Why don’t more of us utilize routine functions to set ourselves apart and be memorable?  The next time you are doing a form or implementing a process, try to be ‘brilliant’ instead of just ‘ok’.

— beth triplett

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