This summer, Dunkin’ introduced the Barbie Sip Spotlight, a drink with pink strawberry foam. If this beverage had been promoted two years ago, when everything Barbie was everywhere, it would have been a great tie-in to the movie. But today? It seems so yesterday.
Timing of everything — your advertisements, your request for help, your proposals, or your news about change — makes all the difference in how it is received. Consider it one of the most important elements in your messaging, and ensure that your communication lands in the spotlight, not after the show has ended.
Thanks, Meg!
