If you want an example of a well-done social media site, follow the National Park Service on Facebook. They manage to have entertaining posts while still communicating the seriousness of their mission.
It would be easy to devolve into a series of rules and regulations, or to just post pictures of the natural beauty under their care, but the posts manage to smartly combine humor with education, all while staying on-brand.
The next time you’re scrolling, pay attention to some of their content and how they present it. The NPS site is a model for skillful use of the medium.
Thanks, Felicia!
