When I went to deactivate my dog’s microchip after her passing (see dot #4623), a message popped up which read: “Please accept our condolences on your loss,” and then it shared a copy of the Rainbow Bridge story. (The Rainbow Bridge is a mythical place meant to help grieving pet parents feel better.) It was a soothing message to receive.
It would have been simple to process the updated profile information like any other data change, but someone thought to go a step beyond when the status is moved from living to deceased. Kudos to them!
Do you have sensitive fields in your database that merit a more nuanced response than “continue” or “thank you for updating”? Being cognizant of how your message will land can make a big difference to your audience.
