I recently purchased some valentine’s that were advertised on the package as being “less than $1 per card.” While technically true, I don’t think that $9.99 for 10 is anything to boast about!
I believe the icon on the packaging is the same from when 10 cards were $7.99 (then $8.99 and now $9.99). It’s easy to focus on changing just one piece of the puzzle — the price — without taking that extra minute to look at the product as a whole. I’ve seen it where the day and month have been changed, but someone forgot to update the year; the new logo was placed over the old tagline, or the piece was printed on old brand colors, etc.
You’re wise to put in place a process to review your outgoing assets with a common-sense eye. It’s more than being graphically pleasing — what it says should be worth saying.
