There are few stores that master customization like QT. I stop in every time I am near one of their locations and always marvel at how many choices they offer.
- A toppings bar with coleslaw, sauerkraut, banana peppers, pickles, tomatoes, jalapeños, pico de Gallo, salsa verde, salsa roja, and onions — free to season your dog or burrito
- A condiment station that offers smoky BBQ sauce, BBQ ranch, Sriracha ranch, chipotle, buffalo sauce, honey mustard, jellies, red peppers, parmesan, and the usual ketchup, mustard, relish
- Smoothies in cherry, blue raspberry, pineapple, tiger’s blood, sugar-free watermelon, sour apple, melon berry, lemonade, and peach
- Freezonis (slushes) in 12 flavors and dozens of pop options with flavor boosters. They even provide a choice of which style of ice you prefer
Smartphones have led people to expect everything to be customizable. People want things how they want things. QT may not offer every single option available but it provides far more choices than its competitors, and it seems to be working. QT stores are always busy and people seem to buy more than just gas.
Perhaps you can look at what you offer and consider whether you can expand the opportunities for people to create their own version. A selection of package prices where people add elements of interest? A way for people to choose color, size, or delivery options? Adding times or formats to a service you provide? Even if your standard offering remains your leader, people will like it more if they choose it themselves.
