As the story goes, Major League Baseball told Cardinals owner August Busch, Jr. that he could not change the name of the St. Louis ballpark from Sportsman’s Park to Budweiser Stadium. So, he named the new stadium after his family — then ordered his brewers to create a new beer named Busch. It has worked out well for him as Busch Light remains one of the top 10 beers in the U.S.
Gussie Busch found a workaround to get what he wanted in the end. May you have the ingenuity and persistence to do the same toward achieving your goals in the new year.
