You may believe that your house is decorated to the nines for the holidays, but you’ll have a hard time topping Louis Vuitton. The iconic retailer covered the entire outside of its New York City building to look like one of their classic pieces of luggage.

Vuitton could have decorated their building with tinsel and colored lights, but they opted to stay on-brand and do something different. It has paid off, as it has become the must-see building in Manhattan.

Whether decorating for the holidays, preparing marketing materials, or furnishing your office, you don’t need to follow conventions. You’ll get more mileage out of authentically being you.

Thanks, Rich!

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