A colleague received an unexpected note when she boarded her Delta flight. The flight attendant handed her a card with a handwritten message thanking her for choosing the airline for her travel.

I’m sure they only do this for flyers with a higher status level but it still is an impressive gesture. Too few customers are thanked for their business period, let alone via a mechanism that wasn’t mass-produced.

As 2024 comes to a close, consider what you have done (or could still do) to thank others for how they benefitted your year. Customers, colleagues, neighbors, and service providers have all contributed to your ability to do what you do. Take a cue from Delta and acknowledge that you noticed.

Thanks, Lucy!

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