The Humane Society has a petting station inside the Minneapolis/St. Paul (MSP) airport where volunteers bring adoptable dogs three times each day. The “animal ambassadors” serve as a diversion or comfort to travelers — pet lovers welcome the chance to say hello to a furry friend when they are missing theirs. It also serves as an enticement to the locals who may see a dog that steals their heart and prompts an adoption.
Follow the lead of the Humane Society and go to your audience. Don’t rely on advertisements or for people to come to you, rather take what you offer to them. Make it easy for people to wag their tails with delight by experiencing you in person.
