Someone saw a hassle and turned it into a business idea. ShipSticks will pick up your golf clubs, get them to your destination, pick them up at the course, and return them home — eliminating some of the expense and inconvenience of dragging your clubs along on vacation. Their motto: “Leave the heavy lifting to us!”
Two takeaways from this venture: 1) If it’s something you don’t like doing, you can be assured that there are others like you. Where can your organization can offer a service that makes something easier or eliminates a frustration? 2) Think small. ShipSticks is clearly a niche — their entire business is shipping golf clubs and skis, but they have done it over 3 million times. Where can you have depth vs. breadth? Answer those two questions and you’ll have an idea that sticks!
