With graduation season upon us, many businesses are acknowledging their seniors with a cake or other internal celebration. Freddy’s Hamburgers has gone a step further and is publicly recognizing the achievements of its seniors through an eye-catching display of signs. Each of the graduates has a personal sign — not only much nicer than a generic “congratulations graduates” banner — but it makes a can’t-miss display to all who drive by.

The display achieves two goals: recognizing the graduates and also letting others know that the restaurant is hiring due to the departure of many who are presumably off to college or career. It’s an effective way to do both simultaneously.

Internal recognition is always welcome, but external accolades have a role to play as well. For the younger generation who likes personalization and Instagram-worthy experiences, a little sign can go a long way.

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