I am a huge Ted Lasso fan and the fictional character feels like an old friend. It’s been more than a year since we connected via the Apple TV series and I miss “him.” But, I was recently reminded why I love him via a series of notes that “Ted Lasso” wrote for each of the players on the U.S. Men’s National Team. They were posted on billboards in the players’ hometowns, promoting the World Cup in a most unique way.
An example: “Luca, There must be something in San Diego water to make it one of the U.S.’s happiest cities. Or maybe it has to do with the sunshine. Or all the surfing. Or the surfshine. Or maybe it’s the iconic folks born here that’s bringing ’em joy. They got a legendary skateboarder. A legendary children’s poet. A legendary anchorman. And, of course, a legendary soccer player, Luca de la Torrific. I’m not a scientist or San Diego-ist, but my studies show this city’s about to crank up the happy once you stroll onto soccer’s biggest stage. You’re gonna give them something to smile about from the top of the podium. Best of Luca, Ted Lasso.”
The idea of the billboards and the way they are written are so very Ted. And a great way to promote soccer as well as remind fans that Ted Lasso Season 3 allegedly is still in production and not to forget about him.
The Ted Lasso character has cultivated a certain voice and vocabulary that creates his unique brand. Learn from him how to authentically communicate who you are.
