It seems that every surface that can hold advertising is filled with it – above the rim of a backboard, on floors, in toilet stalls, and on gas pumps. One previously unused piece of real estate was the top of pill containers – but the Veteran’s Administration has even capitalized on that.
A recent prescription refill from the VA included a message with numbers for the Veteran’s Crisis Hotline listed on the bottle lid. It’s a subtle way to push out an important resource and to have it remain accessible to the patient.
While I’m not advocating for ads to be placed everywhere, there may be opportunities for you to share your message in unusual locations. Can you top the VA in where you place yours?
