My car dealership allows you to choose “your” service advisor and request that person when you schedule appointments. My guy is Nate. My car had a warning light come on so I called him. He was his usual delightful self, arranged the appointment around my schedule, and provided a loaner for my convenience. Only when I arrived, I learned he was home with a sick child.

The gentlemen who took care of me were polite and helpful, but they weren’t anything special. It created a whole different experience. They were good, but they weren’t great, and it caused me to ponder why.

Nate makes me feel like he knows me, my car, and will take care of me. He calls me by my preferred name instead of the formal name in their system. I trust him to be a straight-shooter and to only do what repairs are necessary because there have been times when he did a quick fix to see if we really needed a full replacement. And he explains the work without making me feel stupid — a rarity in the car repair world.

None of this is rocket science but it makes a world of difference in the service experience. I bought my car at this dealership because of Nate, and drive two hours each time I need a repair. It’s all worth it to me.

There are people who can do the job and others who shine at their work. If you find yourself with a superstar, especially one in a front-facing position, never minimize the impact that one person can have on your organization. Reward them, appreciate them, and cherish them as your key organizational differentiator.

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