The Dream Summit I referenced on Friday was part of a two-day remote conference. In addition to providing all of the content for free, the first 100 to sign up were sent a box of treasures in advance. What a delight to unexpectedly receive a package of branded gifts: a blanket, mug, doodle pencils, poster holder and the program for the event!

If you’re hosting a remote program, can you model their practice and send something in the mail in advance? The sponsor, American Family Insurance, may have more resources than your organization but don’t consider this an all-or-nothing proposition. In this heavily screen-driven era, anything tangible increases in value. Even a piece of mail – the program, a handwritten note of welcome, a “Bingo” card to play along for keywords – can help your event feel more special.

Give your program an added dimension by including a physical enhancement to your virtual programming. It will help make “just another Zoom meeting” become an actual event.


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