If you needed another example that you should think narrow when determining your audience, here’s one: Tailored Pet. This new service will craft a specialized mixture of dog food for you and deliver it to your door – a meal delivery service for Fido.
If you’ve ever been in the dog food aisle you know that options abound — puppy or senior, large dog or small, healthy weight, GMO-free, chicken, lamb, etc. etc. I buy the same food each time and still have to concentrate to find it among the options. So, Tailored Pet was born to allow pet parents to have the specialties they desire all together in one mix. You take a quiz, they match your needs and deliver it through a subscription.
In today’s world, something that saves time and caters to personalized needs can command a premium price. Cheap isn’t the most valued attribute. If you think narrow and craft the right niche, you can price your services accordingly.